What are your “trust points”?
Listen to “Creating Powerful Moments In Your Lesson Business” on Spreaker.
In their book “The Power of Moments”, Chip and Dan Heath talk about how there are two things that create the most powerful moments in our lives…
- Transitions
- Milestones
They also discuss that there are four attributes that define us in those moments…
- Moments of Elevation
- Moments of Insight
- Moments of Pride
- Moments of Connection
From – This is Marketing by Seth Godin
Theodore Levitt famously said, “People don’t want to buy a quarter-inch drill bit. They want a quarter-inch hole.”
Big moments
- Public experience (attract)
- The Tour (entice)
- Lessons (engage)
- Jams/Live group (socialize)
- Shows (elevation)
Trust points
- Respect, everyone is a musician regardless of level
- Gear, having amazing gear speaks to our authenticity
- Facilities, safe pro environment makes them want to return
- Systems, consistency shows that we are owning their experience
- Mentoring, zone learning, auditions, classes, holding high standards and letting them create their journey