From Chaos To Culture Episode 1: You're In Chaos

Episode #33 – From Chaos To Culture Episode 1: You’re In Chaos

This is the Part 1 of a 5 part series called “From Chaos to Culture.” This is From Chaos To Culture Episode 1: You’re In Chaos.

In this episode of the TeacherZone with Chris and Tyler, they discuss the first part you must navigate to grow a lesson business (or any business)…chaos. Chaos is tough, you can’t avoid it or go around it, but there are things you can do to get out of it.

Are you ready?

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0:00:12.6 Tyler: So welcome everybody to the Teacher Zone with Chris and Tyler. I’m here with Chris Bates. How are you? I’m excellent. 

0:00:22.2 Chris: I’m doing awesome. I’m so pumped to start our first episode of the five-part series on chaos in your business, aren’t you? Yes, for those of you that haven’t downloaded it yet, go to our website, teacherzone.com, download our e-book from Chaos to Culture. In the next five episodes, we’re gonna basically review all five stages, and as we said in the intro last time, basically it’s cyclical. So we’re gonna keep revisiting these five stages throughout our business careers. If you’re brand new as an entrepreneur to the lesson business, or you’ve had a bit less in business for years, as you know, it’s constantly trying to get better, constantly trying to improve. So with each episode, we’re gonna address the five stages that our businesses go through.

0:01:16.8 Tyler: A journey with us. Let’s do it. Hey, Chris, we’re on Chaos since the first episode is chaos. How do I know if I’m in chaos? How do we know it? Well, if it’s that chaotic, you might never know

0:01:32.2 Chris: It’s cause you’re losing your . . .

0:01:33.1 Tyler: Hair. I had so much hair five years ago, so anyways, how do we know if we’re in the stage of chaos? So from the e-book, it’s got some great little tidbits. If you haven’t gotten it, go get it, teacherzone.com.  Chaos comes in a variety of shapes and sizes. Okay, so first of all, a brand new business or not, we’ve got customers, we have money coming in, but every day feels like there’s a new problem or problems, and that’s normal. But on occasion, we’re just reacting to the fact that around every corner is just another fire, and it feels like it takes about 90% of the day just reacting to what the Phoenix Project Book calls unplanned work, and you know what, there’s gonna be unplanned work. It’s part of business; but systems and things which we’ll talk about in the future, which we’re so excited about, can help alleviate all that. Chris, this is where most people might give up or at least put it off on the back burner to identify what the problem is.

0:02:56.6 Chris: Yeah, and by the way, for those of you that are watching this on YouTube or something, we actually do.  We have the e-book ourselves printed, so we can kinda go through it.  If you want to, you can do that too.  Additionally, there’s things that we might have missed or be missing. Make those notes to yourself.  This is when we give up, so do you guys know how hard it is to be a business owner and stay in business? It’s actually like, we’re all unicorns. If you’re listening to this, you’re special, just know that because lots of others gave up.

0:03:44.7 Tyler: Chris loves metrics.  He likes lots of things but I’ve never heard from anyone in my life, except from my partner here, more often than, did you know what percentage of businesses failed? Do you know how many percentages of businesses are over a million dollars grows a year?  That’s Chris.  Chris likes, and you know what, it’s important to know those facts, because on the days that are hard, you have to remember you are special.

0:04:12.3 Chris: Not a Mr. Rogers moment completely, even though I love that guy. But you need to know that it’s rare, with even the Fortune 500. It’s funny that you say all that, ’cause now I’m like, Oh my gosh, I don’t have my staff prepared, so I don’t remember the stats on this one. But I’ll speak in generality on the Fortune 500 or Wall Street, as we think of it with stocks and the big companies, the big blue chip type companies over the last 50 years. Do you realize that almost all of those businesses don’t exist anymore; they are the most successful businesses in the world, and I don’t know if it’s 20%, but it’s a lot lower than you would think, and it’s gotten a lot worse, especially now that we’ve gone from a supply-based economy where whoever controlled the supply on to more of a demand economy, which means serve people well, or they go somewhere else, right? It’s gotten worse. So the point is that our job to stay in business and have a long healthy business, has more challenges today, because people have more access. People have more ADD. They’re more distracted.

0:05:25.1 Chris: So if you’re still in business and you’re listening to this, you are one of the rare and you are special, and you should acknowledge yourself for that right now. You, Tyler, you have courage, and you walk through the fear

0:05:43.6 Tyler: Most of the time with dignity and respect, and so do you.

0:05:47.0 Chris: I do a great job. A lot of the time, A minus, I’m an A minus guy on the dignity and respect, walking through the fire with courage on occasion, if my wife hasn’t shut me up with a hamburger and fixed my blood sugar, I will handle it and not get that A plus.

0:06:07.2 Tyler: That’s who we are, we’re all unique in regards to this. So you’re gonna take your own spin on this. In fact, the next part of what we’re gonna talk about is how to identify and most importantly, accept the areas where your business is weak, which adds to the chaos. So if there feels like there’s a chink in the armor. Let’s say you’re excited, you still love the company, but you roll in and you don’t know what’s coming, because it’s just happening, and it’s not part of the plan. It’s just because there’s a weak part. There’s a chink in the armor. And so what we’re gonna go over now, Chris, is whether or not we’re going to accept it. By the way, if you’re listening to this and you’re like, I don’t think this applies to me, absolutely fair enough. Come back when it’s chaotic. Get the book, read it. Totally fine. You tell us about it.

0:07:06.7 Chris: Tell us about how it doesn’t apply because I’ll tell you, that you hear about fight or flight. You hear about humans reacting to stress. This word stress is huge in our culture, especially in the West, and I can tell you that you don’t need to be reacting from stress. Yes, we all do, yes, challenges get thrown in our face, but once you get a greater handle on it, then at least you’re not shocked. So the reason stress happens, if you think about it, it is like training a tiger.  It’s like if you’re getting attacked by a tiger because we all can imagine that stress. So that you’re actually being trained for it, if that ever happens. 

0:08:04.6 Tyler: And I wanna be proactive.  Do I wanna Tiger to attack me, or do I wanna be proactive? It’s a basic fundamental. Guys, come on.

0:08:12.8 Chris: Right? And so the biggest thing for all of our businesses is, do you just get yourself in that… Like if you’re in the middle of the stage right now, do you feel like you’re in the perpetual freak out mode.  Do you feel like, oh my gosh, the Tiger is coming to get me today, and the bills need to get paid. I gotta do payroll. I’m losing students right now. We just went through a pandemic. How has that affected my lifestyle, my business, everything.  Normally, we do summer programs. Now everyone’s feeling it and a lot of people are navigating through it and improvising and riffing and disrupting. Like there’s no better time to disrupt then during chaos like that, to be honest. That’s when you can create a solution out of thin air.  Oh my gosh, you just invented something again. You know what, ’cause you’re special remember. We kinda make things up as we go.

0:09:12.5 Tyler: But nine times out of 10, these are things like Chris just named. The e-book says, Where the business might be weak, scheduling, communications, parents, enrollments, or registrations. If you’re doing it all with a pencil, well, you know what that means, there’s half your day, so on and so forth, chasing payments. And chasing payments is a big thing, the life blood, I’m not gonna say it’s the neuro center or the circulatory system, but the blood of a business is the checks going in the bank, I gotta pay the employees, so money is important. I know a lot of you out there, especially in the lesson business, you’re such passionate leaders,

0:10:11.0 Chris: Such passionate leaders… Yeah, I like it, by the way, those of you that are new to us, I’m a hands guy. But I’m a drummer. If you’re new to this or rather if you’re a lesson leader, that’s super passionate, what I’m saying is that some of you have one of the issues. You just don’t think you deserve it. You feel guilty about it, but I want you to think about what Tyler just said about it being in the blood, because money is just a metaphor for the impact you’re making. And so the greater our impact, the greater the financial windfall. The greater the financial windfall, the greater the future impact. So it just becomes this really neat cycle. Hopefully we can help dissipate some of those fears and baggage and things you have to say

0:11:02.9 Tyler: Don’t have the fear that Chris is talking about.

0:11:05.9 Tyler: If you do like I did, I came from an industry prior to creating a performance academy and partnering with Chris. That it was all money. It was literally private mortgage banking and all this stuff, even though I played music on the side. That’s not what my thing was… And when I got this, it felt so pure, and this is just a rabbit trail that all of a sudden if the big money part came up, even though I made a business plan. I understood that business plans were projections the first six months. How do we survive? I didn’t wanna take this whole thing. There’s a club for kids that’s better. They’re selling like crazy with that… And you know what, I was wrong. It was open. People had great ideas, I needed to hear them. And it took me a couple of years, but you know what, I was right where I’m supposed to be. Anyway, Chris, I had to do that crap. Well, that’s the great thing about CAS for everybody, is that the stage for all of us and all the businesses, and you’re all heroes out there, I really believe that people that have the courage to be small or large business owners or entrepreneurs are the special ones. I really believe we’re the superheroes of the world, because we are willing to take something that has never existed ever before and bring it into existence, and when you do that, it’s

0:12:31.3 Chris: Hard

0:12:32.6 Tyler: Hard it is with the chaos and the personalities and the leadership quest of how can I be better. Why do they not like me? This place is cool. Like, what’s wrong with you people? Yeah, you’re making it up, you’re giving birth to an idea that is gonna have friction.

0:12:49.7 Chris: Right, and that’s the cost.

0:12:52.7 Tyler: Some of the identifying places, such as when we brought up chasing payments, it’s chaotic just to chase the payments. I forget about the money analogy, chasing the payments, literally. If you don’t do it right, it’s taking up all of your mental capacity because you’re missing sometimes depending on the size of your business, thousands of dollars every four to five business days that are later unaccounted for.

0:13:24.9 Chris: I have to call us passionate. The reality is, Tyler said that he didn’t want to dirty what he had created, and some of you think that way, but here’s the reality now where we sit. Now Tyler is actually better about this than me.  What’s funny is that I’m now typically the guy that I know intrinsically, that money is the life blood, and it’s important because as leaders, we have to make sure our staff have great lives. We have to make sure that our students actually have nice facilities or however you run your operation, and it takes blood. It takes the money for that, but I’m chicken sometimes with customers and Tyler, you’re a lot stronger than I sometimes when it comes to actually chasing the money, and so we need to simplify how that money is not chasing the money.

0:14:16.5 Tyler: Yeah, and that’s through automation and systems and things like that. We’re just scheduling, chasing payments, customer service communication with students, and communication with instructors. If you do have people working under you, those are just a few. You guys feel free to comment in YouTube comments or email us info @ teacherzone.com  and let us know if we’re missing a bunch, ’cause we know there’s more… What are the moments that literally wake you up in the middle the night? Okay, and so the rest of the episodes, we’re not gonna fix chaos in this episode, we’re gonna retain it. What’s

0:14:56.6 Chris: Our big word? What’s the buzz word? Accept.  Identify and accept and go, You know what? That

0:15:05.5 Tyler: Is mine, I own that. Okay, I don’t wanna own the other four right now, but I’m gonna own that one. That’s fine too, by the way, any growth or acceptance is going to be gold for you and your team… No joke.

0:15:26.8 Chris: ‘m not making this up, but I’m thinking about fear or as an analogy, the tiger.

I’m freaking out and I have cortisol running through my veins and I’m freaked out ’cause there’s a tiger right there, and then I accept. I suddenly relax and now I can actually be more clear and level-headed. So you’re right, acceptance allows you to take the first step.

0:15:53.3 Tyler: …and then you just Miyagi Do Crane Kick it right, haha?  Those are the identifying things. So we’re gonna go over some of those things. How do we identify it? Well, the next part of the e-book actually has you make a list. So do you start to watch a little? When you think about one of these, are you breaking into a cold sweat just reading these or hearing us say these things?  That’s probably because one of those topics might be where the business is weak. And Chris, what do you say a lot? If we can learn to accept this, then we can learn to get out of our own way.

0:16:31.0 Chris: I know it’s a challenge for me. It’s a challenge for you. It’s a challenge for every business owner. We’ve coached just over the last number of years thousands of business owners. I’ll tell you for all of us, because you’re a superhero, it’s easy to wanna save everybody and everything, and it’s not fair to you. It’s not fair to your family, and it’s actually not the best way to have something that’s sustainable. You can’t be the superhero, every time. There’s no balance in that. That’s not right. And that transition is to the two parts of chaos.  The first part we talked about is you help identify some weaknesses with regard to your systems, your operations, and your customer service, like you’re just having to deal with families all the time with little nuances, and the funniest part about that part of it, Tyler, is that you made up the rules anyways, so I had

0:17:34.0 Chris: To make the new rules up, let’s identify, for instance. Identify all the roles that you are actively taking on as a business owner. That’s a need. I’m sorry, but I said rules, but you’re right.   Roles and rules. That’s how I’m gonna define it. Great, I love that too. The first part was rules. The second part is rules create roles.

0:17:59.4 Tyler: Exactly. So we have a list here. For example, are you an instructor, team manager, customer service rep, sales person, Social Media Director, Office Administrator, billing and payment processor, Marketing Director of Facilities, Maintenance Manager. Financial Manager, etcetera, etcetera…and it says, sit down right now and make a list below. Seriously, we can’t wait, and send this list into us. By the way, we will totally read them and respond. Put a code name on there, if you don’t want your name to be announced.

0:17:34.0 Chris: I’ll tell you what, we all need to do it because you’re a superhero.  If you created a business, YOU ARE A SUPERHERO. So Tyler and I are superheroes, we’ve created many businesses and we’ve been through the stress, and it’s real. A lot of it is self-induced, because the bottom line is, I get that we all have to go through chaos. Some of you have just started and you’re in the middle of it. Others of you still have brought the vestiges of your past chaos into your 20 years in business. 

0:19:16.9 Tyler: What about this, Chris, you’ve been in 20 years and the last 10 years have been solid. Then a pandemic hits, and your ops director of 12 years leaves. Okay, so now there it is, how do we react to that? That’s when we put our big boy and girl pants on and we go, let’s solve this. That’s scary, and I find that the big, big, big stuff I have more courage with then the little things that bother me, like a student maybe not wanting to come anymore. Which is a big deal, but it’s not like an ops director of 12 years leaving. And I find that Chris, it is happening so fast that if we don’t approach that with everything we have, then we’re really in trouble. Then the student is just kind of like, Uh… Why are they mad? It’s funny about perception. Technically, I should approach them all the same with the same balance…

0:20:16.9 Chris: Well, we talked about challenges. It’s part of the adventure. Right? Think about a James Bond type adventure film, and think about the fact that it would probably be the most boring story ever without any sort of challenges. Villains for problems. That’s all villains are a metaphor for problems, right? And in fact, I’m not gonna bore everybody with this, but it’s kind of cool. One of my classes in college talked about all the superhero metaphors. Basically, if you look at it like with that man, Mr. Freeze. was really a metaphor for his inability to have relationships, and if you watched the movie with that instead, you look at how much chaos he puts himself in because of his inability; he’s very cold to people. I cannot talk about our businesses chaos and not talk about our personal lives chaos.

0:21:19.3 Tyler: Okay, but we ask those of you listening, how much is your personal chaos infecting your business?

0:21:29.5 Chris: In fact, that’s interesting, the word you just used. Another role, by the way, Tyler, I hadn’t thought of this, but there are a lot of roles that you guys have in life such as coach, parent, spouse, son or daughter, and business partner. There’s all these other roles or rules in your church. there’s all these other roles that you have in life that also add potentially to the chaos, ’cause maybe you couldn’t get to that challenge because that role required you to be somewhere else. Maybe you can do the same exercises that we’re doing, identifying what’s in the business and in your life at home. Part of the org chart, we used to always say is in getting out of cast. The first step is do an org chart and all the roles in the business. Your name is gonna be on a lot of them, and then start delegating. And I’d almost say that part of that org chart as a business owner tends to belie the other roles in our life. Maybe you should add all of them. In other words, you’re not gonna delegate away. The ones you value most are the ones that you’re best at.

0:22:53.5 Chris: What are your superpowers? So there’s your rules. And that’s like, how much do you charge? When do you show up? How does it work? You know what, someone says, your elevator pitch, how does it work? That’s the first part of cast that you have in your business is trying to get a hold of all those rules. Then there’s your roles, and so a big part of getting out of chaos is once you’ve defined your roles. The future episodes will discuss how you can get into things like delegation, like systems. Software is amazing, but it’s just a tool. It’s a way to help you be able to have more time for the things that you’re actually good at. And so I think it’s very important that you follow along with the e-book. As Tyler said, You wanna go ahead and go through the list that you made. I’m gonna just go ahead for fun. So as an example, in case you need a little help ’cause I’ve done this stuff, I’ve done growth work with personal coaches.

0:23:47.7 Tyler: I sit there and I’m like, Well, I did good on the other ones. I don’t even know, my pencil is not writing anything, so let’s have some fun. Let’s do it. I will volunteer, I’m gonna make a list. I could go back in time and make the list of what it used to be, that’s for sure.

0:24:08.4 Chris: By the way, for those of you who don’t know, Tyler founded our Performance Academy initially. We were best friends and all that. I became a business partner along the way, and one of the first things we did when we truly partnered up, for those of you that have partners, is we looked at each other’s superpowers. We also looked at all the roles Tyler was taking on, and so Tyler, if you remember, we did this org chart and your name was on everything. That literally at our lesson business, Tyler was an instructor. He had 31 hour students a week. He also built the business off of Facebook and YouTube 10 years ago, when there was no algorithm. You were the marketing and media directly.

0:24:56.5 Tyler: So I would video me playing with the kids in the studio. I would get it out there and just constantly be pushing stuff out there. I was so excited, I was TA and remember I wasn’t big yet, so it was easy to talk about the cool factor of the smaller thing to anyone. It felt easier like it wasn’t a big deal, like I was trying to pitch an accredited Performance Academy known around the world. You know what I mean? It was just like talking so that I was the marketing guy, social media guy, the banking guy, the customer service. I had to do everything. Everything was mine, and I got paper checks every week. When the business was still in the house before we got our building then I was the guy that had to go find a building because the neighbors were like, hey, you’re doing great, but it’s loud. Are you gonna get a building? I was like, oh, no. Rent was great. What do I do? So then I had to go to the real estate Cortana by the time Chris and I really connected.

0:26:04.1 Tyler: Almost all of those were still on my plate four years later, except that we had seven teachers. That was the only difference. Those teachers would not get students. They would not post content. They had all their own bands and they’re amazing people, but they were in their own worlds except for adapting how we taught.

0:26:26.9 Chris: Did you just hear Tyler’s tension? So here’s what I wanna point out, and this, alas, it’s real. The reality is that we know it’s stressful and we know that you are amazing, and we know that it’s really hard. Because obviously, our staff cannot be expected to understand all that we’ve been through. They just can’t right now, and should they necessarily? The reality is that we have to be willing to address it first.

0:26:54.9 Tyler: I didn’t even know it. I was doing all that. Not complaining, I love this school. I was on fire, I had horse blinders on, so I remember. Yeah, we had a problem

0:27:12.3 Chris: Until you and I had those late night conversations. Tyler and I used to address it ’cause we both owned businesses and all, but it’s so much easier for someone else to see. It’s like in a relationship, and it was so easy for me to just say, you realize that what you’re doing right now is not sustainable, like your attention is off the chart.

0:27:35.0 Tyler: Yes, ’cause you’re wearing 00 hats right now. Let’s do that, Chris. Okay, fair enough. I identified it, I accepted it. I liked some. I didn’t like some. Chris is like, haven’t you ever heard of ACH? Your bank has it. And I’m like, What? What’s ACH? And all of a sudden, bam, everything was automated payments before teachers zone, and I was like, oh my gosh, that literally saved an hour and a half a day and our money wasn’t late anymore. So that was one thing Chris said. One thing, even if you get one thing out of this podcast episode and we move on and you fix the thing and have fun with it, that’s great, but let’s fast forward. I do not teach anymore. I do not collect money anymore. I don’t do social media anymore. That’s kind of recent. I’m kind of embarrassed to say after a decade, but a year and a half ago, Chris and I, now that we’re partners at the school and with teachers zone and everything, we gave that to somebody, and you know what, he’s a young gun and he’s fun and we still coach him and we are still involved, but I have not posted on Instagram in a year.

0:28:54.6 Tyler: That’s crazy. So, okay, fair enough. So I don’t do that anymore. What else don’t I do, Chris? Oh my God. Okay, super power. We’re still marketing directors. We still meet with our marketing team. We have this great Sunny Side collective that works on us, and we do all of our pay per clicks and we create content, and I still get to go. Okay, even though I trust you guys, what if we did this. What if we had a kid, one of our students come in that’s great on camera and just said, hey, what do you mean? You haven’t learned about Los Rios Rock School.

0:29:33.5 Chris: We do like that part. Right, it’s like That’s it. A super power.  You and I are fueled by creativity or fueled by connection. We’re fueled, and so for us, that’s ours. For  you listening to this? And I’ve taken a personality test. We have the same personality, so we are very much alike. 

0:30:02.6 Tyler: By the way, Fejj said to stop taking those. Did you see you he said that on Facebook? That the personality tests can lead to dark things now or something, and I was like, Okay. 

0:30:04.4 Chris: What it does, looking at it, is it allows you to start to accept. So I want you guys, if you haven’t done so yet, as we finish here, your homework is to identify all the weaknesses in your business, so in other words, all the places that you don’t have systems, all the rules that you created that may be causing friction or maybe

0:30:35.6 Tyler: You’re not actually thinking about a wishlist too. What about that thing that you wished you had ’cause that one guy told you about it, and you just wish you had time to implement it, and you know it would seal the crack in the boat… Right

0:30:48.8 Chris: On. Because that doesn’t exist. And so, you know those things. So identify all that, I love it. And then the second part is what we’ve just been discussing, it’s identify all the hats you are wearing. Identify all the roles and then circle them. This will be the next episode. We’ll talk about that, but to finish this one, your homework is to then circle your super-powers, because if you can start from there, then we can figure out how to get systems, software and humans to take the other parts off your plate and ease your tension. But some days you’re literally carrying the weight of the world on your shoulders. We talk to you daily. We all do it on here, worse than an IS, especially heavier, even then in the last 10 months, we literally talk to you folks about this, and we hear it from everywhere of what’s going on, so this is a great filter. So the homework is awesome. And what are they gonna do? Circle the ones that they are best at.

0:32:06.9 Chris: What are your true super powers? And then every other one throughout the next episodes, but also just forever. It’s not going to happen  overnight, but the goal is that you basically will create a system, a tool like software or a human. Take the ones you’re not good at off your plate, so that way you truly get out of chaos, and instead the challenges are like minor costs.

0:32:37.7 Tyler: Wait a second, Chris, wouldn’t that mean if I took three out of the nine things off of my plate, technically, I’m not Einstein or anything, that would give me more time in my day?

0:32:53.7 Chris: Right! It might actually make a major impact in your business. Yeah, I’m gonna just discuss baseball as an example  ’cause every single position is different. So in baseball could you imagine if the coaches said I’m gonna mix it up today, Tyler, and I’m gonna make the first baseman the pitcher. I’m gonna make the general manager the catcher, I’m gonna put the outfielder on third base, and they just switched everybody around… It’d be a disaster. 

0:33:41.0 Tyler: Yeah. You’re coaching impression was great though. I’ve never heard a coaching impression like that. And I liked it. So go on. So anyways. You mixed it all up. Go ahead.

0:33:41.8 Chris: Well, that’s what we’ve done, we put ourselves in a myriad of roles that were not good at, and we did it because we have to. Or if you’re brand new and you’re like, I don’t have a choice. We understand.

0:33:54.1 Tyler: Chris, can I elaborate . .

0:33:58.5 Chris: Go ahead. Can I also elaborate really quick on when you say that we’re not good at something. What I’m also trying to say is, maybe you were good at it and you white knuckle it and you squeeze in the lemon and you made it happen. Not good at it, also means that you don’t like it.

0:34:25.6 Tyler: Exactly, you’re right, you don’t have to personally like every little system that you’re in charge of. I tell Chris that all the time.

0:34:38.8 Chris: I am great at some of the back-end stuff of a business that is just obnoxious, I hate it though, but I acknowledge that I’m good at it.

0:34:50.2 Tyler: I can whip out a spreadsheet with everything automated inside of it like no other… 

0:35:02.5 Chris: Sometimes you might actually be good at it, you just don’t wanna be doing it forever.

0:35:11.4 Tyler: Absolutely personally you guys make your list, customize it, figure out where the chink in the armor or circle the ones that you like doing, and then you’ll look at it. It’s in front of you now, it’s kind of like putting that sticky on the mirror.  If it’s not there, out of sight, out of mind, 

0:35:38.0 Chris: Yeah, it’s life by design, guys. The reality of all this is, is that you are inextricably connected to your business currently, I’m gonna say not all of you. Maybe there’s like 1% or 2%, but the rest of you are so in your business, because with small business owners, it’s chronic that you’re not working on your business, so you’re so deep in your business, you’re not able to have the time to work on it, When you dreamed of having this business in the first place, you didn’t imagine this part, right? Nobody did. If you can imagine this part, this chaos part, you wouldn’t have done it. You instead imagine this amazing culture, and that’s why we’re headed towards there, that you had built it. You imagine, if you think about what it took to build Disney, if Walt had actually imagined all the chaos and drama and horrible struggles that they’d have to go through to get to where they’re at, you know, he probably wouldn’t have done it. So let’s face it, we all were Dreamers, we all had an idea and a talent. Usually, we were able to take that talent and that idea, and then we were able to jump in feet first to create this thing from nothing.

0:36:52.2 Tyler: So you were a superhero. You are special. That’s amazing. You didn’t necessarily understand the 150 different nuances that went with that dream. So getting out of chaos is identifying, accepting and then solving it and remember this before we go, Chris, that was awesome. I love doing this with you. Now, the e-book says right before getting ready for step two, getting organized. It says, you may not be able to make any changes right now, but this will tell you what kind of help you need to invest in, so you can be free to focus on the roles where you thrive. It may be a software administration to it and maybe a part-time employee or may be some mixture of both, but now while you’re still managing your chaos, you’ll have some clarity on what you need to do next to relieve the pressure and free yourself up to do what you do the best. Now on to stage two. And that’s our cue. Chris

0:37:55.5 Chris: Episode Two. Should we just do the next episode?  No, no, we’ll wait and let it simmer a little bit. We’re gonna get organized. 

0:38:12.3 Chris: I’d like to tell a story as we end. Anybody heard of the Rock (Dwane Johnson)?

0:38:22.2 Tyler: Absolutely.

0:38:23.7 Chris: So I’ve read this really cool story, actually recently, I was in an Inc. Magazine recently. I didn’t know this Tyler, but his (The Rock’s) manager and business partner is his ex-wife, and so now he’s happily married with kids, but this was from years and years ago. 

0:38:42.7 Tyler: And so he was a professional wrestler, he was from the attitude era. I’m basically a gypsy carnival Roller Derby

0:39:03.6 Chris: And… Oh my gosh. That’s a whole other thing. Tyler comes from a family of amazing roller derby icons. That’s really cool, but the thing to remember is, as a wrestler, right, how would you ever turn that somehow into being the biggest actor ever like come on. And so he’s sitting in a restaurant with her, she’s his business manager, and a fan comes up and he’s trying to discuss how he’s transitioning to Hollywood, how he’s gonna be this big star and all this, and he really wants to do that. This fan is kind of annoyed ’cause she’s here, and John  says whatever. Whatever, and the man goes away. Here’s the point, guys, if you’re in chaos, which he was in in the moment. He basically was exceeding stress, and his wife says, John can I point something out? When you are lighting up, when you are relaxed and happy, you absolutely change lives, everybody you come into contact with, you just change their life. When you’re stressed, she’s says, that guy is now gonna carry your stress with him the rest of his life, because he looked up to you and he came up to you, and you basically gave him a stressful moment rather than the Rock happy.

0:40:27.4 Chris: Inspiring. So cortisol, which is the stress hormone infects your body when you’re in stress, Oxytocin is the happy, grateful one. I have a lot of oxytocin. That’s my way.

0:40:50.7 Tyler: Like smiling,  In fact, they’ve shown this. And there’s a technique if you stand tall, look at the ceiling and smile big, and now try to feel bad, you can’t.

0:41:05.8 Chris: To take you out of your office. Did anybody see you just do that ’cause. You’ll literally get taken away. I used to torture my kids to do that ’cause I’m like, now feel depressed, be mad, and you can’t. If you’re smiling, you’re standing tall. So here’s my point, if you’re in chaos and you’re coming from where he was, as soon as she let him know that, that’s your true superpower. Let’s hone in on that, and that’s really what we’re trying to get you to do is hone in on your energy. And then what they did is they took on his Hollywood pitches, and when he was telling his folks that who he was and all that, he now became this persona of being inspiring. He became this persona affecting others, and it’s who we know today. It’s now, a habit. By the way, if you look at him now, he’s the most followed social media star in the world, over 200 million followers. Not that it’s all about that that, but if I had to guess again, he’s got more followers than you listening to this. 

0:42:13.0 Tyler: He’s got more followers than Taylor Swift.So whether or not you like him, we can mirror it, right?

0:42:17.1 Chris: We can mirror that mentality, and the mentality is, he doesn’t need to build the brand from this place of stress and cortisol, he needs to build the brand from a place of being relaxed, inspiring and all that, and so going from chaos to culture is sort of that same mentality

0:42:40  Tyler: It is, it is.  …and that’s when the culture is really a culture to be proud of, because the community is like, I want that. I’ve heard about you. I’ve heard we have to go there. Those are the things that raving fans flock to, and especially these days, experience and destination. It’s not just product. It’s just not in the lesson business. It’s different. Chris, Awesome outro. I will see you next time too, and in the meantime, do your homework and we’ll see you for the next section of chaos to culture, take care everybody! Sinora

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